Fashion Obsession

Fashion-hungry? Opt for a Baguette! Inspired by the French lifestyle, it was in fact designed to be carried under the arm, just like a piece of bread. The model was established by Fendi in 1997, contrasting the large bags commercialized during that period, and has experienced a boom of success after receiving a proper role in the cult TV series, Sex and the City. The small bag attached to a short strap is subtle in size and loud in design, coming in all sorts of colors and flashy textures (from sequins and beads to multicolor braiding or fur), but always featuring the large Fendi logo closure, channeling a Jenny from the Block attitude. A signature, idiosyncratic accessory to the outfits of Carrie Bradshaw, an actual staple of Sarah Jessica Parkers closet and an IT-piece to the Y2K generation, the Baguette has transitioned time into becoming the viral accessory of today, being relaunched by Fendi in 2019 and becoming a TikTok sensation with over 2.4 million shares of its designated hashtag. However, the fact that it turned out as one of the most sought-after items on the re-sale market during past years, proves the nostalgic power of owning an authentic fragment of the 90s effortless glamour and collecting its footprint in the form of a treasured vintage item. Our greatest catch is the 1st generation Fendi Baguette in nude sequins with holographic reflections and lizard leather details, followed by its jumbo logo-printed canvas version, both available on our website. And even if the Baguette was born as a Fendi, given the bags concept adaptations and reiterations created by all of the designers and brands ever since the 90s, the yummy bag shape can also be found as (reimagined) by Armani, Stella McCartney, Prada or vintage Tom Ford for Gucci.